A modern New York niche house built around transparency, independent perfumers and a clean, stripped-back luxury sensibility
the brand code
the brand code
The Story
Rather than simply building around celebrity or fantasy, A.N.Other gives the perfumer centre stage. Each scent is developed
with a clear brief, a distinct creative voice and a contemporary, easy-to-wear structure that makes niche feel accessible
without losing sophistication. Founded around the idea that the perfumer, not the marketing myth, should be the star;
Ariella Appelbaum helped shape the house around transparent pricing and perfumer-led creation.
Brand notes
discover A.N.OTHER
A curator house: the perfumer is the hero and the fragrance itself is the signature. For a Fraegranist, this is a rewarding house
to teach because its identity can be expressed with clarity, yet its nuances reward a more discerning conversation shaped by
mood, occasion and appetite for discovery.