Cookie Policy

Effective Date: 23/04/26

At Fraegra Buying Limited, we respect your privacy and are committed to ensuring your experience on our website is seamless, personalised, and secure. This Cookie Policy explains how we use cookies and similar technologies to enhance your browsing experience, whilst maintaining your privacy.

Fraegra Buying Limited ("we", "us", "our") is the data controller in respect of personal data collected via cookies on www.fraegra.com. We are registered with the Information Commissioner's Office (ICO) in the United Kingdom.

Cookies are small data files stored by your browser on your device when you visit our website. They allow us to remember your preferences, enable secure logins, assist with checkout, and provide you with an experience tailored to your interests. Cookies help us understand how visitors engage with our website, allowing us to continually refine and elevate your experience.

Some cookies may collect or be linked to personal data, such as a unique device or browser identifier or IP address. Where personal data is collected via cookies, it is processed in accordance with our Privacy Policy and UK GDPR. Different categories of cookie collect different types of data, as described in the Cookie List below.

Like many premium retailers, we utilise cookies to provide a curated and personalised browsing experience. Cookies help us:

•       Recognise returning visitors and tailor content to your preferences.

•       Analyse website traffic and interactions, allowing us to improve the structure and design of our site.

•       Deliver relevant marketing messages aligned with your interests.

 

The legal basis for our use of non-essential cookies is your consent, which you provide via our cookie preference centre when you first visit our website. You may withdraw your consent at any time — see Section 3 below.

2.1  Strictly Necessary Cookies

Essential for the operation of our website, these cookies enable secure logins, shopping basket functionality, and smooth checkout. Without these, the website cannot function.

These cookies do not require your consent under PECR, as they are strictly necessary to provide a service you have requested. They are active at all times and cannot be switched off via our cookie preference centre.

2.2  Analytical / Performance Cookies

These allow us to understand how visitors navigate our website, identify popular pages, and monitor website performance. We use Google Analytics for this purpose.

These cookies are only activated if you accept the 'Analytics' or 'Performance' category in our cookie preference centre.

2.3  Functionality Cookies

These enhance your experience by remembering choices you have made previously, such as login details or language preferences, creating a seamless browsing journey. They may be set by us or by third-party providers whose services appear on our pages.

These cookies are only activated if you accept the 'Functional' category in our cookie preference centre.

2.4  Targeting / Advertising Cookies

Used to deliver advertising and content personalised to your interests, these cookies may be placed by us or by advertising partners with your consent. They also help manage the frequency of advertisements you see across the web.

These cookies are only activated if you accept the 'Targeting' or 'Advertising' category in our cookie preference centre. Our advertising partners include Meta (Facebook/Instagram), Google, Microsoft (Bing), YouTube, and Pinterest.

When you first visit www.fraegra.com, you will be presented with a cookie preference centre (provided by OneTrust) which allows you to choose which categories of cookie you wish to accept. Strictly necessary cookies are always active. All other categories require your explicit opt-in consent before they are activated.

You may update or withdraw your consent at any time by clicking the "Cookie Settings" link available at the bottom of every page on our website. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

You may also control cookies through your browser settings. Please note that restricting cookies via your browser may affect the functionality of our website. Guidance on managing cookies in common browsers is available at www.allaboutcookies.org.

In addition to our cookie preference centre, you may manage interest-based advertising and tracking via the following resources:

•       General cookie information: www.allaboutcookies.org

•       Interest-based advertising opt-out: www.youronlinechoices.com

•       Google Analytics opt-out: tools.google.com/dlpage/gaoptout

 

If you are unhappy with how we use cookies or handle your personal data, you have the right to lodge a complaint with the UK's data protection supervisory authority:

Information Commissioner's Office (ICO)

•       Website: www.ico.org.uk

•       Telephone: 0303 123 1113

 

Some of the third-party cookies listed in the Cookie List below are operated by companies based outside the United Kingdom, including in the United States (for example, Google, Meta, Microsoft, Pinterest, and YouTube). When cookie data is transferred to these providers, it may be transferred to and processed in countries outside the UK.

Where such transfers take place, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including reliance on the UK's adequacy regulations or standard contractual clauses as applicable. You can find further information about the safeguards used by each provider via the links in the Cookie List below.

We continuously review our practices to ensure a first-class experience for our customers. This policy may be updated periodically to reflect changes in technology, regulation, or our use of cookies. Where we make material changes to this policy, we will notify you via a prominent notice on our website and, where appropriate, via email. The "Effective Date" at the top of this policy will always reflect the date of the most recent update. We encourage you to review this policy periodically.

Email: customerservice@fraegra.com

Mail: Data Protection Lead, Fraegra Buying Limited, FQ 80 Mosley Road, Trafford Park, Manchester, M17 1LE

 

Your consent applies to the following domain: www.fraegra.com

The following tables detail the specific cookies in use on www.fraegra.com. First-party cookies are set directly by Fraegra Buying Limited. Third-party cookies are set by external service providers.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These cookies do not store any personally identifiable information.

Cookie Subgroup	Cookies	First / Third Party	Retention Period
fraegra.com	OptanonAlertBoxClosed, OptanonConsent	First Party	1 year
omnilytics.thefragranceshop.co.uk	ARRAffinity	First Party	Session
paypal.com	x-pp-s, ts, x-cdn, l7_az, ts_c, LANG, tsrce	Third Party	Session / up to 3 years (varies)
www.paypal.com	nsid	Third Party	Session

 

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

Cookie Subgroup	Cookies	First / Third Party	Retention Period
co.uk	_gclxxxx	First Party	90 days
www.fraegra.com	_ga, _gid, _uetvid	First Party	_ga: 2 years  |  _gid: 24 hours  |  _uetvid: 16 months

 

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookie Subgroup	Cookies	First / Third Party	Retention Period
co.uk	_fbp, _uetsid	First Party	_fbp: 90 days  |  _uetsid: 24 hours
c.bing.com	SRM_B	Third Party	1 year
youtube.com	YSC, VISITOR_INFO1_LIVE, CONSENT	Third Party	YSC: Session  |  VISITOR_INFO1_LIVE: 6 months  |  CONSENT: 2 years
www.pinterest.com	_routing_id	Third Party	Session
bing.com	MUID	Third Party	1 year
www.facebook.com	_fbp, _fbc	Third Party	90 days (typically)

 

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookie Subgroup	Cookies	First / Third Party	Retention Period
www.fraegra.com	_gd#############, __zlcmid, _pin_unauth	First Party	_gd: Session  |  __zlcmid: 1 year  |  _pin_unauth: 1 year
static.zdassets.com	__zlcid	Third Party (Zendesk)	Session