Privacy policy
This Privacy Policy explains how Fraegra collects, uses, stores, transfers and protects personal data when customers interact with Fraegra websites, platforms, applications, communications and related services.
We are committed to processing personal data lawfully, fairly and transparently and to complying with applicable data protection legislation including the UK GDPR, the Data Protection Act 2018 and related laws.
This Privacy Policy should be read together with the Cookie Policy and any additional privacy notices provided at the point of data collection.
1. INTRODUCTION
1.1 This Privacy Policy explains how Fraegra collects, uses and protects personal data.
1.2 We are committed to complying with applicable data protection laws including the UK GDPR and Data Protection Act 2018.
2. INFORMATION WE COLLECT
2.1 We may collect:
2.1.1 name;
2.1.2 address;
2.1.3 telephone number;
2.1.4 email address;
2.1.5 payment details;
2.1.6 order history;
2.1.7 browsing behaviour;
2.1.8 IP addresses;
2.1.9 device information.
2.2 We may also collect:
2.2.1 customer preferences and interests;
2.2.2 fragrance and product category preferences;
2.2.3 wish list and basket information;
2.2.4 customer service correspondence and communications;
2.2.5 competition and promotion entry information;
2.2.6 marketing engagement information;
2.2.7 website interaction data;
2.2.8 referral source information;
2.2.9 purchase and transaction history; and
2.2.10 information generated through the use of cookies, pixels, tags and similar tracking technologies.
3. HOW WE USE DATA
3.1 We may use personal data for the following purposes:
3.1.1 processing and fulfilling orders;
3.1.2 processing payments;
3.1.3 arranging delivery and logistics;
3.1.4 customer account administration;
3.1.5 fraud prevention and security monitoring;
3.1.6 responding to enquiries and complaints;
3.1.7 providing customer support;
3.1.8 administering promotions and competitions;
3.1.9 improving website functionality and customer experience;
3.1.10 analysing customer behaviour and purchasing trends;
3.1.11 marketing products and services where permitted; and
3.1.12 complying with legal and regulatory obligations.
3.2 We process data using a range of legal bases depending on the circumstances, including:
3.2.1 performance of contracts;
3.2.2 compliance with legal obligations;
3.2.3 legitimate business interests; and
3.2.4 customer consent where required.
4. MARKETING
4.1 Where permitted, we may send marketing communications relating to:
4.1.1 products;
4.1.2 launches;
4.1.3 promotions;
4.1.4 competitions;
4.1.5 events;
4.1.6 collaborations; and
4.1.7 other Fraegra products and services.
4.2 Marketing communications may be delivered by:
4.2.1 email;
4.2.2 SMS;
4.2.3 social media audiences;
4.2.4 online advertising platforms; and
4.2.5 other electronic communications channels.
4.3 Customers may withdraw marketing consent or unsubscribe at any time.
4.4 Unsubscribing from marketing communications will not affect transactional communications relating to orders, deliveries, returns or customer service matters.
4.5 We may use customer information to create audience groups, customer segments and similar marketing audiences for advertising and campaign optimisation purposes where permitted by law.
5. COOKIES, ANALYTICS & TRACKING TECHNOLOGIES
5.1 We use cookies, pixels, tags, software development kits (SDKs) and similar technologies to operate the website and understand customer interactions.
5.2 Such technologies may collect information regarding:
5.2.1 pages visited;
5.2.2 products viewed;
5.2.3 basket activity;
5.2.4 purchases;
5.2.5 browsing behaviour;
5.2.6 approximate location;
5.2.7 device information;
5.2.8 browser information; and
5.2.9 interactions with marketing communications.
5.3 We may use analytics, advertising and audience measurement technologies supplied by third parties including:
5.3.1 Google Analytics 4 (GA4);
5.3.2 Google Ads;
5.3.3 Meta;
5.3.4 Shopify;
5.3.5 TikTok;
5.3.6 LinkedIn;
5.3.7 Snapchat;
5.3.8 Klaviyo; and
5.3.9 other equivalent providers used from time to time.
5.4 These technologies may be used to:
5.4.1 analyse website performance;
5.4.2 improve customer experience;
5.4.3 personalise advertising;
5.4.4 measure campaign effectiveness;
5.4.5 create marketing audiences;
5.4.6 perform remarketing and retargeting activities; and
5.4.7 improve website functionality and conversion rates.
5.5 Further details regarding cookies are contained within the Cookie Policy.
6. DATA SHARING
6.1 We may share personal data with third parties where reasonably necessary for operational, legal or commercial purposes.
6.2 Categories of recipients may include:
6.2.1 payment providers;
6.2.2 delivery and logistics providers;
6.2.3 fraud prevention providers;
6.2.4 marketing and analytics providers;
6.2.5 customer support platforms;
6.2.6 hosting and technology providers;
6.2.7 legal and professional advisers;
6.2.8 regulators and governmental authorities; and
6.2.9 group companies and operational partners where appropriate.
6.3 We may disclose personal data where required:
6.3.1 by law;
6.3.2 by court order;
6.3.3 for fraud prevention;
6.3.4 for legal proceedings; or
6.3.5 to protect legal rights, customers or the business.
6.4 We do not sell personal data to third parties.
6.5 We may share personal data within our group of companies, including Indulge Fragrances Limited, where reasonably necessary for customer service, administration, fraud prevention, reporting, marketing, operational support or legal compliance purposes.
7. INTERNATIONAL TRANSFERS
7.1 Some service providers may process data outside the UK.
7.2 Where this occurs, we implement appropriate safeguards.
8. PROFILING AND ANALYTICS
8.1 We may analyse customer behaviour, purchasing activity and website interactions to better understand customer interests and preferences.
8.2 Such analysis may be used for:
8.2.1 customer segmentation;
8.2.2 product recommendations;
8.2.3 marketing optimisation;
8.2.4 campaign measurement;
8.2.5 website personalisation; and
8.2.6 fraud prevention.
8.3 We do not make solely automated decisions which produce legal effects concerning customers without appropriate safeguards.
9. DATA RETENTION
9.1 We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
9.2 Retention periods may vary depending upon:
9.2.1 legal obligations;
9.2.2 accounting requirements;
9.2.3 tax requirements;
9.2.4 customer service requirements;
9.2.5 dispute resolution requirements; and
9.2.6 fraud prevention requirements.
9.3 Where data is no longer required, it will be deleted, anonymised or securely destroyed.
10. YOUR RIGHTS
10.1 You may have rights to:
10.1.1 access data;
10.1.2 rectify inaccuracies;
10.1.3 request deletion;
10.1.4 restrict processing;
10.1.5 object to marketing;
10.1.6 request portability;
10.1.7 withdraw consent;
10.1.8 object to profiling; and
10.1.9 lodge complaints with a supervisory authority.
10.2 Requests relating to access, correction, deletion, restriction, portability or objection rights may be submitted using the contact details above.
10.3 Individuals may also have the right to complain to the Information Commissioner's Office (ICO) if they believe their personal data has been processed unlawfully.
Website: https://www.ico.org.uk
Telephone: 0303 123 1113
11. SECURITY
11.1 We implement appropriate technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, alteration, disclosure or destruction.
11.2 Such measures may include:
11.2.1 access controls;
11.2.2 encryption;
11.2.3 monitoring systems;
11.2.4 network security measures;
11.2.5 supplier security reviews; and
11.2.6 internal policies and procedures.
11.3 No internet transmission or storage system can be guaranteed to be completely secure and customers submit information at their own risk.
12. CONTACT
12.1 TFS Buying Limited (Company Number 06789840) is the data controller responsible for personal data collected through www.fraegra.com.
Registered Office:
80 Mosley Road
Trafford Park
Manchester
M17 1LE
VAT Registration Number: GB927568090
12.2 Questions regarding this Privacy Policy or the processing of personal data should be sent to:
Email: privacy@fraegra.com
